Enjoy a plant based break with Kit Kat Vegan! Four crispy Kit Kat wafer fingers covered with smooth chocolate, now suitable for vegan or flexitarian diets. KITKAT was first launched in 1935 as 'Rowntree’s Chocolate Crisp' and didn’t acquire its name until two years later in 1937. Launched in York and still produced there today, KITKAT is a British classic. In 2016, KITKAT celebrated becoming the first 100% globally certified sustainably sourced brand! KITKAT supports improving the lives of cocoa farmers and quality of cocoa through the Nestle Cocoa Plan and by working with the Rainforest Alliance.